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Smart Yacht Marketing 101 is a practical and strategic guide for anyone serious about growing in the luxury yacht sector. It provides a detailed roadmap for attracting, converting, and retaining Ultra-High-Net-Worth (UHNW) clients, with a focus on what actually works in today's marketplace. Drawing on real world case studies and deep industry experience, it offers actionable insights that apply whether you are new to yacht sales and marketing or already established and looking to sharpen your edge.

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Listen to how the author sums it up:

What this Guide is and isn't about.

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Smart Yacht Marketing 101 is ideal for yacht sales and charter brokers, charter managers, marketers, business leaders, yacht owners, family offices and yacht captains intent on getting better results. It helps readers understand what motivates Ultra-High-Net-Worth (UHNW) clients in the buying and selling process. It shares strategies and techniques to better attract their attention, how to use benefit-led messaging to increase engagement and ultimately, how to win business - and respect - by delivering on clients' aspirations.

Readers starting out on their yachting careers will gain an invaluable insight into the dynamics and challenges they will face in yachting today. They will be shown the mindset and tools that will help them avoid the pitfalls and they will be able practice the actions that ensure they stand out from the crowd.

See more here: Who is Smart Yacht Marketing 101 for?

Smart Yacht Marketing 101 is the only book of its kind dedicated exclusively to sales and marketing in the luxury yacht industry. Unlike generic marketing guides, it focuses on the specific dynamics of selling to Ultra-High-Net-Worth-Individuals (UHNWI) - and it does so with deep insight into how the yachting world actually works. It is especially relevant for teams looking to align sales and marketing more effectively for stronger and more consistent results.

With Smart Yacht Marketing 101 you will learn how to answer the one question that every client is thinking but will never ask you. A question which, left unanswered, will almost certainly lose you their business. You will learn how Ultra-High-Net-Worth (UHNW) clients approach their yachting and what they really expect from you. You will see how sales and marketing influences every single client touch point - and as such, a client's decision to buy from you...or not.

You will find out about:

• Client Insight: Understanding how UHNW clients think, where they are, and how to attract them strategically.

• Strategic Branding: Refining your USPs and positioning so clients not only know your yacht, they have reason to want it.

• Data-Driven Thinking: Using data to shape your messaging and measure effectiveness.

• Marketing Tools & Channels: The wide range of sales and marketing tools that work and how to use them to reach clients in luxury markets.

• Exceptional Storytelling: Creating narratives that convert – taking clients beyond the specs to imagining themselves onboard.

• Integrated Marketing & Sales: Aligning both functions to avoid the industry’s usual “disconnect" and all its missed opportunities.

• Repeatable Success: Building relationships that convert into referrals, long-term clients, and repeat business.

Check out this free preview of content: Smart Yacht Marketing 101 Preview.

Yes - client retention is a major theme throughout Smart Yacht Marketing 101. It offers specific tools and techniques for building long-term loyalty with Ultra-High-Net-Worth (UHNW) clients, including the role of consistent engagement, anticipation of needs, and exclusive follow-up strategies. You will see how subtle shifts in communication and service delivery can transform one-time buyers into repeat clients and brand advocates.

Smart Yacht Marketing 101 introduces a targeted array of proven tools and actionable strategies to help professionals attract Ultra-High-Net-Worth (UHNW) clients. It covers how to tailor marketing to individual needs, position 'added-value' effectively, and open conversations that resonate. You will learn the techniques for getting your yachts, your company and yourself not just seen...but wanted!

You will see how to elevate presentations, how to attract attention and build trust through storytelling, how to network more effectively with confidence, how to follow up on leads with minimal effort and keep communication channels open, and you 'top-of-mind', so you are on the radar for when that prospect is finally ready to do business.

Check out the great Bill Bernbach sharing his secrets on how to improve your marketing and increase your sales by taking the time to understand your client's motivations.

Smart Yacht Marketing 101 covers a wide range of multi-media, multi-platform marketing techniques adapted for a luxury clientele including brand positioning, social media engagement, content marketing, referral building, client journey mapping, networking tactics, client follow-up strategies, event marketing and even how to optimise your invoices! The book helps you identify what matters most to Ultra-High-Net-Worth (UHNW) clients and how to present your offering in a way that speaks to their lifestyle, desires and expectations.

Check out full content preview here: Smart Yacht Marketing 101 Preview.

Absolutely. To quote Ubuy.com: "Smart Yacht Marketing 101 is rich with real-life examples and case studies showcasing successful marketing strategies in action. These stories illustrate how various yacht marketers have effectively connected with affluent clients and built robust relationships. By analysing these examples, readers can glean insights into what worked in specific scenarios, helping them create their own tailored strategies. This practical approach not only reinforces the book's teachings but also inspires readers to think creatively in their marketing efforts."

Check out this excerpt sharing how one client chose his broker over three others even before he had spoken with her.

You snooze...you lose.

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Definitely. Many newcomers use Smart Yacht Marketing 101 to get ahead of the game early. The book offers a clear and structured overview of how the luxury yacht market functions and how best to engage and communicate with Ultra-High-Net-Worth (UHNW) clients. Indeed, many companies use it as part of their induction process for new hires.

For those at the beginning of their marketing careers, readers recommend the book for those specifically interested in marketing within the luxury sector - those with a good foundation in general marketing principles and best practice.

Conversely, experienced marketers and brokers share that they get even more value from the book on the second or third read - particularly after they have personally faced some of the challenges the book addresses head-on.

See how the yacht market and client profile has changed since the book was first published: Getting The Big Picture

Yes! Smart Yacht Marketing 101 is ideal for those working in the luxury real estate, private aviation, fine art, hospitality, and premium service sectors who wish to break into yachting or better understand its nuances. Several PR and marketing professionals outside the industry have benefited from the book to successfully reposition their services for Ultra-High-Net-Worth (UHNW) clients. To quote one Amazon reviewer: "The definitive book on HNW marketing for the super yacht industry. By accident it is also the definitive guide to marketing anything in the HNW space."

Check out this excerpt sharing how one broker leveraged his former skills as a city trader to tap into a client network few other brokers could penetrate.

Your former skills count.

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Yes. Smart Yacht Marketing 101 is available worldwide via all major platforms including Amazon, Audible, Apple Books, Spotify, Kobo, Barnes & Noble and more - just search for Smart Yacht Marketing 101 on your preferred platform. It is available in print, eBook, and audiobook formats, making it easy to access no matter how you prefer to learn.

See more: Where To Get Your Copy

Sure! Industry leaders from companies such as Burgess, Fraser Yachts, IYC, Northrop & Johnson, SuperYacht Times, Superyachts.com and many others have rated Smart Yacht Marketing 101 - see examples here: Testimonials and Reviews. You can also find reader reviews on Amazon (4.4/5 stars), Goodreads (4.5/5 stars), Bol.com (5/5 stars) and others.

Mark Duncan, the author of Smart Yacht Marketing 101, is a seasoned professional in yacht marketing with over two decades extensive experience in the luxury sector. His background includes working with top tier yacht brands and a proven track record of successfully navigating the complexities of attracting Ultra-High-Net-Worth (UHNW) clients. With insider knowledge and practical expertise, he provides valuable insights and strategies that reflect real-world success in a clear and concise way, making this book a reliable and actionable resource for anyone looking to excel in yacht sales and marketing.

See more about Mark and why he wrote Smart Yacht Marketing 101 here: More About The Author

Yes - Mark Duncan currently consults to some of the leading players in the yachting and luxury sectors advising on aspects of strategic business development, marketing audits, mentor programs and pilot project guidance.

You can see more here: GO DEEPER or reach out on: info@smartyachtmarketing.com.