You're not alone...

What readers say...

 

 

INDUSTRY TESTIMONIALS:

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"Congratulations on spilling the beans, Mark. This is an essential read for anyone who works in the superyacht industry or, indeed, anyone who wants to work in the superyacht industry. You have just given every broker (and marketer!) an incredibly valuable tool that will hugely benefit their careers. To everyone who picks up this book, whether you are new to yachting or just getting started after 38 years, I say: read it from cover to cover, read every word, and take note. The key to your success lies in every page."

 

Jonathan Beckett

CEO, Burgess Yachts

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"A must-read for anyone who wishes to become a yacht broker…not to mention a good back-to-basics exercise for many marketers and brokers in the industry. Mark’s nailed it!"

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And on the audiobook: "Great job, Mark! Honestly, even better than the book 😉 Plug in your earphones and enjoy, everyone! 🎧"

 

Raphael Sauleau

CEO, IYC and President of MYBA (The Worldwide Yachting Association)

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"Compulsory reading for anyone working in yacht brokerage today! Mark Duncan shares his considerable knowledge of the industry, giving a unique insight into the complex relationship between brokers and their marketing colleagues, and also suggesting ways of working more effectively together. He explores a range of powerful (yet often underutilised) tools and techniques and helps us to understand how they can be used more efficiently to better serve superyacht clients and thus increase business. It’s a fascinating study and one I will return to time and again for ideas and inspiration."

 

Fiona Maureso

Senior Charter Broker, Northrop & Johnson

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"The idea of marketing and brokerage actually working together may not be entirely new, but many of the detailed methods contained here certainly are. Any budding broker, yacht marketer or CEO could greatly benefit from taking this book on their next long-haul flight, but perhaps some of the existing bosses and brokers in the yachting industry would actually benefit more!"

 

Alex K Braden

Co-founder & Chairman (now retired!)

Yachting Partners International (YPI)

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INDUSTRY REVIEWS:

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"This book paid for itself before I had even finished reading it..."​

 

​Franc Jansen

Founder & Director

JMS Yachting

 

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"A massive eye opener for the yacht industry!"

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Merijn de Waard

Founder & MD SuperYacht Times

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"The Bible for superyacht marketers...a must-read...that has never existed before!"

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George Bains

Superyachts.com

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ONLINE REVIEWS:

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Star Ratings Averages:

Amazon Worldwide: 4.4/5 stars

Goodreads: 4.5/5 stars

Bol.com: 5/5 stars

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5.0 out of 5 stars: Worth the money & good

Just finished reading your book. Highly informative, enjoyable read, liked the English humor. Although I know a bit about HNW clients (in real estate), I am new to superyacht "smart/keting" and this was well worth the money.

Pierre Guillery

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5.0 out of 5 stars: Fantastic tool!

This book is a must-read for anyone marketing and selling to UHNWI clients. Mark has done very well to cover modern day marketing tools for superyacht sector but many of the same practices can be applied to other industries, not only to yachts.

Mikko VAISANEN Large-Yacht Captain

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​​5.0 out of 5 stars: Read & Implement!

Very well written! While the author speaks of "Ultra High Net Worth Clients" however you can apply many of the techniques to all of your clients. Follow the program for your clients and be a cut above most of your competition. On one hand I thought it too high priced: but not only is it worth it, your competition won't spend the dollar amount. So you raise to yet a higher level. Implement just one aspect or ideal and you will have a tremendous return on your investment.

Smyyachts

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5.0 out of 5 stars: this has also shifted my perception of what “brokerage service” means

As a broker rather than a marketeer myself, this book has incited significant positive change in how I think when it comes marketing and interaction with the marketing resources within the business. It has also shifted my perception of what “brokerage service” means in the eye of the client - leading me to develop a much more focussed framework from which I will work in future. Great read.

Joe Hill Group Brokerage Manager

Princess Motor Yacht Sales

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​​5.0 out of 5 stars: Great primer for the superyacht industry! Can only recommend it.

I myself am an agency owner working with luxury travel clients. Amongst them are sometimes yachting brands. This book has helped me tremendously with understanding their goals and challenges.

David N.

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​​5.0 out of 5 stars

This is the definitive book on HNW marketing for the super yacht industry. By accident it is also the definitive guide to marketing anything in the HNW space. Use a little imagination and yachts as a metaphor for whatever industry you’re in. The author has a great sense of humor and clearly knows 10x more than he shared in this already comprehensive book. It’d be great if there was an audio version*. Although how does one render data easily audibly?* I can’t wait for the next edition.

AndyM

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*Editor note:

Andy's wish came true! The Smart Yacht Marketing 101 audiobook is now available.

Find out more here: The Audiobook

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3.0 out of 5 stars: rare livre sur la vente des super yachts
hélas il manque cruellement d'exemples et de cas. Pourtant les marques de superyachts ne manquent pas: elles auraient pu servir d'illustrations.

 

English: rare book on the sale of super yachts - unfortunately, there is a serious lack of examples and cases. Yet there is no shortage of superyacht brands: they could have served as illustrations.

K2luxe.

 

5.0 out of 5 stars: Top book! Positive points: Accessible. Practical. Comprehensive.

Dit boek geeft je een goed idee van de sales & marketing wereld in de bijzondere niche markt van superjachten. De schrijver gebruikt voorbeelden uit de praktijk en op realiteit gebaseerd. De tips & tricks kan je eigenlijk in elke branche gebruiken. Het boek is zeer aan te raden!

 

English: This book gives you a good insight into the world of sales and marketing in the special niche market of superyachts. The author uses real, reality-based examples. You can really use the tips and tricks in any industry. The book is highly recommended!

BramM111

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5.0 out of 5 stars: Great book, recommended!

Very nice read! Lots of good ideas and insights about yacht marketing.

Matteo Magherini

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​From Reddit:

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I paid 80€ for the digital edition of this book, and it was amazing. If you are proving value, you will find many people in this niche industry willing to pay more for learning.

vans_sea

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From Ubuy.com:

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Smart Yacht Marketing 101 is rich with real-life examples and case studies showcasing successful marketing strategies in action. These stories illustrate how various yacht marketers have effectively connected with affluent clients and built robust relationships. By analysing these examples, readers can glean insights into what worked in specific scenarios, helping them create their own tailored strategies. This practical approach not only reinforces the book's teachings but also inspires readers to think creatively in their marketing efforts.

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