Images, updates and footnotes to enhance your audio journey
PART THREE:
Getting You Out To Market
Chapter 9: Websites
Getting the most exposure for your yachts and what to watch out for
If there is one place where the battle to stand out from all the online noise bombarding potential clients today really comes to the fore, it is on the pages of your website.
In Chapter 9 of Smart Yacht Marketing 101 we explore the many different ways in which visitors arrive on your website and how that can affect what you want to show them, when and how. We also uncover a few of the tricks to ensuring those visitors get what they want...when they need it...and how to encourage them to reach out to you for more.
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How much data is generated every minute?
Courtesy of Domo: Data Never Sleeps 6.0 (2017)
A word from the Author:
This incredible infographic, reproduced in Smart Yacht Marketing 101 courtesy of DOMO in 2018, goes a long way to visualising just how much data is being generated by our online activity every single day...or in this case, every single minute.
How much data is generated every minute?
A word from the Author:
If there is one thing this 2024 edition of the excellent DOMO data series highlights more than anything, it has to be the exponential increase in data generation today, boosted in no small part by the dramatic role played by A.I. The opportunities sales brokers and marketers now have for harnessing that data to create highly engaging client experiences and smarter outreach is almost unparalleled in the history of communication.
Update from the Author:
Throughout ‘Part Three – Getting You Out To Market’, we cover in some detail the real power and potential of QR codes – those wonderful, ugly little nuggets that transport potential clients from the limitations of a printed ad, brochure, specification, business card or stand display...to the all-immersive, all-engaging treasure trove of videos, galleries, interactive graphics and information that eagerly awaits them online.
QR codes offer the ultimate 'find out more' at the precise moment potential clients are actually in the mood to want to 'find out more'! Better still, they find it with just one scan. No need to go searching for your website address. No need to start typing anything in. Easy!
Image credit: Guy Fleury @ www.guyfleuryphotography.com/
Whilst they have been popular in Japan ever since they were developed back in 1994, originally as an easier solution for tracking car parts in the automotive industry, QR codes were slow to gather momentum anywhere else in the world. It was 6 years after their introduction before they were finally recognised as a global barcode format by the ISO International Standards in 2000. And yet another 14 years before they finally gained worldwide traction when the likes of US retailer Best Buy incorporated them into their customer marketing, and mobile phone QR code scanning apps became a thing.
That was the year, 2014, when I started to use them in yacht marketing...with mixed success, mainly thanks to many users not having the apps for scanning or simply having no idea how to use them...or the patience to learn.
And then, of course, came Covid.
Nothing has done more to showcase the value of QR codes than the Covid Pandemic in 2020 and according to research conducted by code generators, QR Tiger, that growth is showing no signs of slowing...with usage in 2024 up over 2021 by as much as 433%.
So, despite the ongoing screams of frustration from graphic designers the luxury world over, it seems the future for those wonderfully ugly little nuggets of joy is looking bright.
If you are as big a fan of QR codes as I am, you will enjoy this excellent report by QR Tiger HERE.
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