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'SmartYachtMarketing101' is the first in a series of sales and marketing tools developed by SmartYachtMarketing.com to help boost the success of budding and experienced yacht professionals intent on attracting, securing and better serving UHNW clients in our industry today.

To find out more about upcoming seminars, webinars and the latest resources as they are released:

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THE BOOK

Yacht Shows - Your Winning Edge

Testimonials & Reviews

Key Yachting Terms

Bibliography & Suggested Reading

THE AUTHOR

About Mark Duncan

Q&A with Mark Duncan

Interview with Superyacht Radio

Yachts International

RESOURCE LIBRARY

Getting the Big Picture

Update: The Worldwide Yacht Fleet

Update: UHNWI – Our Yachting Clients

Boat International

Superyacht Times

Understanding Your Business

Maslow’s Hierarchy of Needs

Hierarchy of Luxury Needs

Defining Your Product

‘We Try Harder’ by AVIS

Bill Bernbach – the original Mad Men

The Nuts ‘n’ Bolts

David Seal – Yachting YouTuber

Video in Yacht Marketing

QR Codes in Yacht Marketing

GO DEEPER

Coaching & Private Consulting

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